The brand, L’Biron, was born in 2020 during the world-wide pandemic when the founder, Biron Garrett, was searching for personal products that were made specifically for men sporting facial hair. Men’s facial products, while available, left the area of beard care untouched. It was during this time that Garrett worked with developers to help create L’Biron Essential Beard Nectar which is formulated from products used by known celebrities and men in power worldwide. The nectar is suited to enhance hair types and textures for all ethnicities. The beard nectar is the first product debuted by L’Biron Luxury Brand in December 2021. The brand is currently developing additional products to debut in 2022 including a signature line of Men’s Cologne.